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Marketing Analysis (2000-2001)
Academic Year of the Course:
2000-2001
Course:
20239
Marketing Analysis
Teaching staff:
Alessandro Kostoris
Dario Eriavec
Course Outlines:
E-commerce and web marketing. Data mining. Multivariate statistical methods and sampling techniques in marketing analysis. Market segmentation, product positioning, advertising effect on sales, audience measuring. Cati/capi and interviews management.
Recommended Texts:
E-commerce and web marketing. Data mining. Multivariate statistical methods and sampling techniques in marketing analysis. Market segmentation, product positioning, advertising effect on sales, audience measuring. Cati/capi and interviews management.
Last update: 12-11-2013 - 16:32