The aim of the course is to introduce the basic concepts of international marketing. In the first part of the course particular attention will be paid to the analysis of foreign markets, market segmentation and positioning, international marketing strategies and marketing mix in an international context. In the second part some important issues such as international retailing and distibution, import-export operations and activities, etc. will be deeply analysed.- Valdani E., Guerini C. (2000), Marketing globale. Prospettive di crescita delle imprese nell'economia del terzo millennio, Egea, Milano.