Abstract

Market data highlighted the enormous increase of visual stimulithrough platform.

Instagram is one of the largest social platforms. While there are several studies in the tourism industry about the impact of Social Networks such as Facebook or virtual collaborative communities like Tripadvisor, there are very few studies about Instragram.

A study will try to be innovative in tourism industry combining Instagram as postmodern advertising and destination marketing organization.

This study focuses on “Beautiful Destinations” as the leader in Instagram, where Beautifuldestiny.com is the world’s largest travel influencer.

The method used is content analysis of the publications, trying to find the links between
content analysis and followers’ comments and likes.