The presentation dives into the relationship between reinsurance and pricing in primary insurance, exploring the crucial role reinsurance plays in shaping the dynamics of the insurance market. By analyzing real-world insurance data, the session illustrates why and how the biggest reinsurance players in the world, like Munich Re, develop value-adding services. The discussion provides insights into risk management techniques, financial stability, and profitability in the insurance industry, emphasizing the key connection between different phases of pricing cycle. Through a practical example using motor insurance data, attendees will gain an overview of the practical implications, challenges, and opportunities associated with pricing strategies in the complex landscape of insurance markets.